Alfresco Pools, specialists in crafting concrete pools, engaged Onflow to revamp their online presence. Leveraging Webflow, we designed a visually striking portfolio-based website, complemented by professional photography.

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Objectives:

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1. Showcase Portfolio: Highlight Alfresco Pools' diverse range of concrete pool projects.
2. User-Centric Design: Create an intuitive website for an enhanced visitor experience.
3. Visual Excellence: Integrate high-quality photography to capture the beauty of completed projects.
4. Webflow Dynamics: Utilise Webflow's functionalities for seamless navigation and responsiveness.

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Our Approach: In collaboration with Alfresco Pools, we distilled the unique essence of their brand and each pool project, guiding our design and development strategy. Harnessing the versatility of Webflow, we crafted a visually appealing and user-friendly website, spotlighting each pool project with finesse.

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Photography that Speaks: On-site photography sessions captured the craftsmanship of Alfresco Pools' projects, forming the visual centrepiece of the website.

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User-centric design principles ensured a smooth visitor experience, allowing easy exploration of the portfolio and insights into the pool-building process.

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Results:

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1. Elevated Online Presence: The new website positioned Alfresco Pools as industry leaders, showcasing their excellence through aesthetically pleasing design and professional photography.

2. Increased Engagement: User interaction soared as visitors immersed themselves in the portfolio, resulting in prolonged exploration and heightened engagement.

3. Positive Client Feedback: Alfresco Pools received commendations for the website's design and effective portrayal of their pool installations.

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